Search Engine Optimization (SEO)

In the last 10 years, the rules that govern the way websites can display live on the internet has changed radically.  Even moreso, the rules that apply to how search engines, like Google, rate sites on search results has changed even more dramatically. There are no longer any shortcuts to getting artificially high ratings on searches. The only thing that works well over the long haul now is to build a site with great content, strong code and no errors.